Forland bets on Libya’s commercial vehicle market
LIBYA – Chinese vehicle maker Forland’s entry into the Libyan market is strengthening its presence in North Africa through a cooperation plan with a local distributor in Tripoli that goes beyond importing and selling vehicles to developing local industrial and service activities, according to a report by the English-language news agency Inter Press Service.
Research, manufacturing, logistics and after-sales services
The report, which was followed and summarised by Al-Marsad, said the two sides are working to widen their cooperation to cover research, local manufacturing, logistics, sales, maintenance and after-sales services, rather than a model based only on supplying and selling vehicles.
Heat, dust and rough roads test vehicles
It noted that Libya’s commercial transport environment places particular demands on vehicles because of high temperatures, widespread desert terrain, sand and dust, and roads of uneven quality and surface, making durability and long-term reliability operational priorities.
The report quoted Reman, general manager for the brand business at Forland’s local dealer in Libya, as saying: “Libyan transport operators prioritize trucks that can stand up to heavy daily use, remain easy to repair and keep downtime low.”
Experience in more than 150 countries and field spare parts
According to the report, Forland’s global presence extends to more than 150 countries, giving it commercial vehicle engineering expertise that can be drawn on in the Libyan market.
It added that the local partnership includes plans to develop spare parts logistics and field maintenance services suited to local transport needs.
Sun Chaoshan: Libya a strategic market in the region
Sun Chaoshan, Forland’s deputy general manager for overseas business, said Libya holds a strategic place in the company’s regional plan for North Africa, and that Forland would keep updating its products regularly to suit operating conditions in the country.
He said the company intends to offer comprehensive transport solutions, from vehicle development and manufacturing to after-sales services, while strengthening local cooperation to support customers throughout the vehicle’s life cycle and provide easily accessible field support.
